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For the Media: SieMatic HausFair 2012 SieMatic Forum Showcases Customizable and Affordable S3 Kitchen, and New Designs and Finishes, at HausFair 2012Interchangeable elements, purposeful details, and new custom finishes offer an unprecedented level of personalized luxury in the kitchen
Featuring individual planning options with unique accents, SieMatic S3 speaks to modern aesthetic preferences of a younger demographic seeking flexible design solutions at attractive prices. “A special feature of the S3 concept is that it adapts to consumers’ changing lifestyles,” explains Ulrich W. Siekmann, CEO and owner of SieMatic Möbelwerke. The handle-free, minimalist design is highlighted by a distinctive, integrated grip system that, together with the inset aluminum-backing strip, can be color coordinated or mixed and matched in a selection of vibrant new colors. Colors include striking shades in Yellow, Aqua Blue, Poppy Red, or Olive Green that can be changed whenever desired. The selections afford extraordinary flexibility, making it easier for designers to offer their clients more personalized options. The CARB-compliant SieMatic S3 is a smartly planned system with wall and base cabinets, and tall, glass-door cabinets that complement one another with German precision. The system encompasses more than 200 cabinets in varying heights and widths, which include the option of adding color to exposed cabinet interiors and shelving, in addition to grips and grip channels. Finishes include gloss and matt lacquer in eight colors, emulated wood veneer, and the new SieMatic SimiLaque in matt lacquer or high gloss laminate. SimiLaque is a lacquer-like laminate in a high gloss with nearly joint-free edges, made possible through ZeroMatic advanced laser technology. FloatingSpaces New finishes in the panel system include a fresh, bold Agate Grey lacquer. Reflecting the ambiance of an upscale urban apartment, cabinets and panel walls in this elegant finish create
an effortless transition into a modern living space that is aesthetically appealing, as well as practical. The new offerings present highly functional options to increase cohesiveness with adjacent living spaces, in terms of cooking, living, technology, and aesthetics. New Colors and Lacquering Techniques The custom-tailoring production process, performed at the factory in Germany, provides for a precise order fulfillment of any combination of Superior Quality lacquers in the available color spectrum, according to Siekmann. “This allows colors and materials to be combined on a very personalized basis for greater versatility and flexibility,” explains Siekmann. Currently available in over 62 countries on five continents, SieMatic is an industry leader in the high-end kitchen segment with unyielding commitment to innovative engineering and manufacturing excellence. The company philosophy of complementing a lifestyle, not just offering a product, makes it unique in the industry. From manufacturing plant to showroom floor, SieMatic’s commitment to providing its customers with “the premium lifestyle they deserve” makes the SieMatic brand name synonymous with unparalleled luxury. # # #
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