|
Additional Resources
SieMatic Website
RSS FEED 
Contact
Mary Beth Duehr
Duehr & Associates, LLC
1902 Wright Place, Suite 200
Carlsbad, CA 92008
Phone: 760.918.5622
Fax: 760.918.5505
marybeth@duehrandassociates.com
|
For the Media: URBAN Design Theme
SieMatic Introduces URBAN Design Theme
New style collection, featuring signature element SieMatic 29 kitchen sideboard, embodies the spirit of life in the big city
 (Yardley, PA, June 18, 2015) — SieMatic has introduced a new design theme — URBAN, a city lifestyle-inspired collection that captures the essence of urban dwelling. The collection debuted along with its signature element — the freestanding SieMatic 29 kitchen sideboard — as part of the LivingKitchen 2015 exhibition at imm Cologne earlier this year. Many elements of the URBAN design theme became available in the US market this spring, with SieMatic 29 and other features launching this summer. URBAN rounds out SieMatic’s style collections, joining PURE, a functional, minimalist design with a multitude of options, and CLASSIC, a reinterpretation of the iconic traditional style of SieMatic BeauxArts.
“URBAN is more than an open-style kitchen design,” says Hans Henkes, president and CEO of SieMatic Möbelwerke USA. “The design’s openness promotes self-expression and speaks to people who are attracted to cosmopolitan living. The key component of the collection is the SieMatic 29, which defines its spatial arrangement, while highlighting its expressive, open style that shows off eclectic, creative personalities and lifestyles.”
The SieMatic 29 kitchen sideboard, a tribute to the company’s founding in 1929 and its early successes with kitchen sideboards, was the highlight of the LivingKitchen exhibit in Cologne. SieMatic 29 takes a fresh look at traditional kitchen sideboards, with its high level of functionality and versatility, according to SieMatic CEO Ulrich W. Siekmann. The freestanding “solitaire” design adds character to the individual units that make up the eclectic, yet cohesive kitchen style, in keeping with SieMatic’s BeauxArts philosophy of self-expression in the kitchen. The gently curved side panels of the SieMatic 29 define its distinctive design, which includes details such as black matt finish on the metal legs, also reflected in the railing and power outlets. The design’s fresh new approach to the concept of freestanding units lies in its versatile color and material selections and ability to accommodate individual kitchen functions, such as a stovetop or sink, while coordinating with cabinet combinations fitted with ovens, dishwashers and refrigerators.
The URBAN theme is targeted to urbanites who enjoy mixing different styles with a creatively fresh perspective on flexibility and functionality. The collection was inspired by the eclectic lifestyles that comprise the city, whether expressed through a contemporary loft, pre-war coop, brownstone or penthouse. Contrasting style is the hallmark of the URBAN design theme’s elements, which is defined by the freestanding SieMatic 29 kitchen sideboard. New tall cabinets with a freestanding look and base cabinets with open shelves, as well as a granite herb garden or storage option for kitchen islands, make up the remainder of the collection’s new introductions.
Elements of the URBAN theme are customizable in any of the SieMatic ColorSystem choices and selection of materials.
Currently available in over 62 countries on five continents, SieMatic is an industry leader in the premium kitchen segment with unyielding commitment to innovative engineering and manufacturing excellence. The company philosophy of complementing a lifestyle, not just offering a product, makes it unique in the industry. From manufacturing plant to showroom floor, SieMatic’s commitment to providing its customers with “the premium lifestyle they deserve” makes the SieMatic brand name synonymous with unparalleled luxury.
# # #
Back to top
IMAGE GALLERY
To download an image file, click on the desired resolution shown below. For hi-res images, a zip archive automatically downloads to your computer. Due to how various browers handle downloads, you may have to expand the zip archive manually. Lo-res images open in a separate window and can be saved to your computer (either through the “Save As...” command or with a right-click).
Images are 6" x 4"; hi-res: 1800 x 1200 pixels; 300 ppi; CMYK; or lo-res: 432 x 288 pixels; 72 ppi; RGB. Larger sizes may be available upon special request.
|
 |
 |
|
SieMatic URBAN design theme, featuring Umbra matt lacquer cabinets with black matt metal legs for tall cabinets and center island enhanced by live herb garden in granite alcove
Download Lo-Res Image
Download Hi-Res Image
|
SieMatic 29 kitchen sideboard doors and side panels in matt Black Oak, with niche in Umbra matt lacquer
Download Lo-Res Image
Download Hi-Res Image
|
|
|
 |
|
SieMatic 29 accommodates individual kitchen functions, such as sink or stovetop; variety of hues available for niche to create attractive, personalized color combinations
Download Lo-Res Image
Download Hi-Res Image |
URBAN tall cabinet in Umbra with shelves in matt Black Oak veneer, and cabinet handles in matching Matt Black; tall cabinets in style collection can be equipped with oven, dishwasher, refrigerator or other kitchen functions
Download Lo-Res Image
Download Hi-Res Image
|
|
|
 |
 |
SieMatic 29 kitchen sideboard, a freestanding unit paying that pays homage to company’s 1929 founding and early successes with kitchen buffets (featured here in Titan White)
Download Lo-Res Image
Download Hi-Res Image |
Open shelving highlights the eclectic nature of URBAN style that allows for displaying kitchen items as a reflection of their owner’s personality and lifestyle, and keeping everything from wine glasses to fresh herbs close at hand
Download Lo-Res Image
Download Hi-Res Image |
|
|
 |
 |
Ceiling-high shelves with Sand Oak drawers against Graphite Grey matt cabinetry divides this kitchen space from the living area while linking them together
Download Lo-Res Image
Download Hi-Res Image |
SieMatic URBAN island, featuring a Silver Moon Uni stone countertop for contrast with the granite of the herb garden behind it; open drawers provide easy access to kitchen supplies and tools, with light oak grip deck inside for effortless organization
Download Lo-Res Image
Download Hi-Res Image |
|
|
 |
 |
SieMatic URBAN features furniture elements that allow for flexible, fluid design planning, for individual freedom and mobility
Download Lo-Res Image
Download Hi-Res Image |
The SieMatic 29 sideboard in Graphite Grey with niche in Sterling Grey; the sideboard comes in various widths and color combinations and can be equipped to handle everything from espresso to a large feast, or charging stations for smartphones and tablets
Download Lo-Res Image
Download Hi-Res Image |
|
|
 |
|
Tall cabinet in SieMatic URBAN with both closed doors and open design, featuring characteristic legs to match the SieMatic 29 sideboard and match its “solitaire,” freestanding design
Download Lo-Res Image
Download Hi-Res Image |
|
| |
|
Back to top
|
